We’re absolutely thrilled to announce our partnership with HeyLO! and its founder, Heidi, who is transforming the landscape of low-carb living across the UK.
Working with a brand that genuinely changes lives through accessible, delicious keto bread has been nothing short of inspiring. We are already seeing results that speak volumes about the power of a streamlined digital strategy.
The challenge: a journey that confused customers.
When HeyLO! first approached us, they faced a critical hurdle: their website user journey was far too complex.
Despite offering incredible products, from artisan keto bread to innovative low-carb snacks, potential customers were getting lost. Navigation was confusing, and the path to purchase wasn't intuitive. For a brand built on making low-carb living easy, the digital experience was ironically making things harder for their community. High bounce rates showed that while the products were excellent, the digital "shop window" needed a complete overhaul.
Plugging the leaky bucket.
Our priority from day one has been 'plugging the leaky bucket', a principle we live by at bjm.digital.
Rather than pouring more traffic into a site that loses customers at every touchpoint, we focus on stopping the leaks first. We identified exactly where users were abandoning their journey and fixed those fundamental issues before scaling acquisition. For HeyLO!, this meant:
- Pinpointing drop-off points: Identifying the specific pages where friction prevented a sale
- Simplifying their offerings
- Prioritising high-impact fixes: Focusing on changes that immediately boosted retention
- Maximising ROI: Ensuring every pound spent on marketing is supported by a site built to convert
Strategic optimisation in action.
We mapped the entire customer journey, from initial awareness to long-term retention, to understand how keto and weight-loss customers actually shop. Our work included:
- Navigation restructuring: Simplifying the site architecture so customers can find keto bread and bakery items in seconds.
- Conversion path redesign: Removing unnecessary steps and clarifying calls-to-action to guide users seamlessly from browsing to checkout.
- SEO & performance integration: Using data-driven insights to improve organic visibility for high-value terms while ensuring all technical elements support a fast, smooth experience.
The results: tangible impact.
Our strategic overhaul has already delivered a measurable shift in performance:
- Improved engagement: A more intuitive layout has led to longer session durations.
- Higher conversion rates: Clearer paths to purchase are successfully translating visitors into loyal customers.
- Stronger SEO: Targeted content optimisation is climbing the rankings for key low-carb and keto search terms.
These aren't just vanity metrics; they represent a website that finally works as hard as Heidi and her team do.
Why we’re excited about this partnership.
Heidi’s commitment to making healthy living sustainable and delicious aligns perfectly with our values-driven approach. We aren't just optimising a website; we’re amplifying a movement that is transforming how people approach nutrition in the UK.
What’s next: sustained growth.
Our work with HeyLO! is an ongoing evolution. Moving forward, we are focusing on:
- Overall site enhancement, now the leaky bucket has been plugged
- A review of features that can do some more heavy lifting
- Continuous A/B testing: Refining the UX based on real-time customer feedback
- Content & email strategy: Educating the low-carb community and nurturing long-term relationships through advanced automation
- Seasonal campaigns: Supporting key milestones in the health and wellness calendar
Ready to optimise your digital presence?
The HeyLO! partnership exemplifies our belief that digital marketing should be strategic, data-driven, and aligned with genuine business goals. Whether you’re an e-commerce brand struggling with conversions or a wellness company ready to scale, we can help you plug the leaks and drive measurable growth.
Want to see what a digital transformation could look like for your brand? Let’s chat.
